Correction: This story has been updated to reflect revised business results from Prosper and Thrive. In 2016, Santander Bank was having a customer acquisition problem. In a move to reach new audiences ...

Ford helping produce an online hub of content including artist interviews and playlists adds a strong digital element to an otherwise fairly straightforward sponsorship, pointing to brands' growing ...

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HubSpot today as part of its Spring Spotlight launched Content Hub, a unified content marketing solution that helps businesses create and manage content with the help of HubSpot AI. HubSpot also used ...

The Hero, Hub, Hygiene model lays out different classes of content and provides a useful analytic tool to review your content strategy. The Hero, Hub, Hygiene model is a useful framework for reviewing ...

SAP has introduced cloud-based software that lets C/4HANA customers distribute critical product information across e-commerce, marketing, sales and customer support teams. The new Product Content Hub, ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...