The campaign is launching a new spot Thursday with the tagline "Now There's More That Unites Us" as MS NOW looks to boost its membership program.

MS NOW viewers already spend an average of nine hours a week watching the network. Now it wants its most loyal fans to spend a little more: $7.99 a month. The left-leaning cable news network launched ...

The news brand is betting that wellness features, physical membership lounges and direct relationships with talent can help it stand out in a crowded subscription market. By Alex Weprin Senior Editor ...

Fox News again handily topped the September and third quarter ratings, although as its viewership was down versus the same periods in 2025. MS NOW saw gains in the most recent figures, and CNN also ...

MS NOW released its answer to the many headwinds facing legacy media and the cable news industry this week: a new direct-to-consumer membership platform. MS NOW President Rebecca Kutler rolled out the ...